Connor Wiest
Springfield
Summary
Experienced with marketing strategy development, campaign execution, and analytics. Utilizes data-driven insights to optimize marketing efforts and improve ROI. Track record of creating engaging content that resonates with target audiences and drives brand growth.
Overview
4
4
years of professional experience
Work History
Pro Staff Marketing Specialist
Bass Pro Shops Corporate Headquarters
Springfield, MO
06.2022 - Current
- Managed the relationships between Bass Pro Shops sponsored professional anglers and the company.
- Created individualized marketing plans for each of our 100 anglers.
- Developed contracts including social media and event appearance deliverables.
- Organized on-site events for pro staff to partake in autograph signings, store Grand Openings, and tournaments.
- Developed and executed targeted marketing campaigns to enhance brand visibility and customer engagement.
- Analyzed market trends and consumer behavior to inform strategic decision-making for product promotions.
- Monitored campaign performance metrics, adjusting strategies to maximize outreach and effectiveness.
- Streamlined communication processes, leading to improved collaboration between departments.
- Boosted lead generation through the creation of engaging content for social media platforms.
Education
Bachelor of Science - Marketing Advertisement & Promotion
Missouri State University
05-2022
Skills
- Marketing Strategy and campaign execution
- Social media management and content planning
- Brand partnerships and sponsor activation
- Copywriting for social, email, and web
- Market Research and audience insights
- Project coordination and deadline management
- Cross-functional team collaboration
- Social analytics and performance tracking (engagement, reach, etc)
- Digital marketing
- Analytics and SEO
- Campaign management
- Campaign development
- Market trend analysis
- Strategic planning
- Scheduling
- Influencer marketing
- Product marketing
- Affiliate marketing
- ROI validation
- Content management
Awards and Acknowledgements
Employee of the Month – April, 2024, Employee of the month for Bass Pro Shops is a peer elected and manager approved selection. The criteria includes; leadership skills, communication, collaboration/teamwork, and individual achievements.
Timeline
Pro Staff Marketing Specialist
Bass Pro Shops Corporate Headquarters
06.2022 - Current
Bachelor of Science - Marketing Advertisement & Promotion
Missouri State University