Summary
Overview
Work History
Education
Skills
Certification
Langage
Timeline
Generic
Connie Cheong Ka Ian

Connie Cheong Ka Ian

Macau

Summary

A management and relationship specialist with over 9 years in learning centre operations and client engagement. Proficient in operational oversight, team coordination, and resource optimization to boost efficiency. Skilled in developing loyalty programs and marketing initiatives, driving customer retention and brand visibility. Adept at data analysis, stakeholder communication, and adapting strategies to meet dynamic demands.

Qualified Marketing Manager with proven track record of driving successful campaigns and brand growth. Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives. Adept at leveraging market analysis and consumer insights to optimize product positioning and drive sales.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Learning Centre Assistant Manager/ Loyalty Relationship Manager

English for Asia Ltd
02.2016 - Current
  • Operations & Resource Management: Oversaw daily learning centre operations, optimizing scheduling and resource allocation to boost efficiency. Managed budgets to control costs, meet financial targets, and maintain a safe, organized environment. Tracked daily activities to ensure tasks were completed on time.
  • Programs & Strategic Execution: Developed and launched learning programs with educators, adjusting strategies based on progress to enhance student engagement. Established performance metrics and KPIs to measure success and drive continuous improvement, aligning plans with business goals using market trend insights.
  • Team Leadership & Culture: Built high-performing teams through recruitment, training, and mentorship—cross-training staff to boost agility and resolving conflicts to foster collaboration. Motivated teams to stay productive, cultivating a culture of innovation and continuous learning. Improved safety procedures for staff well-being.
  • Stakeholder Relationships: Boosted customer satisfaction by resolving issues quickly, communicating openly, and delivering quality service. Built strong relationships with students, parents, suppliers, and community partners. Addressed staff concerns to maintain a positive work environment.
  • Growth & Efficiency: Drove growth by creating marketing strategies to attract customers and using customer data to refine engagement. Reduced operational costs through workflow improvements. Ensured long-term success by balancing operational needs with investments in growth.

Secretary

AIA
04.2015 - 09.2015
  • Meeting & Schedule Coordination: Schedule meetings and appointments, optimize executive calendars, prepare agendas and materials, take minutes, and manage overall meeting logistics to ensure smooth operations.
  • Communication & Documentation Management: Handle office communications with timely responses; serve as a contact for board members and share organizational updates. Develop, maintain filing systems, and keep accurate records of board activities, correspondence, and other key documents for efficient retrieval.
  • Support & Engagement: Provide general administrative support, assist in preparing reports/presentations (adhering to company standards), and support governance policy implementation. Promote member participation in programs and events to enhance engagement.

Part time sales

Amour Wedding
06.2014 - 09.2014
  • Customer Service & Sales: Assist customers with product selection and fittings, offering informed recommendations and top-tier service. Process sales transactions, manage appointments, and collaborate with the team to hit sales targets.
  • Store & Event Support: Maintain store organization and visual merchandising to create an attractive shopping space. Support wedding event preparations—including decor setup—and coordinate with photographers and makeup artists for smooth execution.
  • Work Ethic & Collaboration: Self-motivated with a strong sense of responsibility, able to work effectively both independently and as part of a team.

Education

Bachelor of Arts - Public Relations

Macao Polytechnic University

High School Diploma -

Our Lady of Fatima Girl’s School

Skills

  • Customer relationship management (CRM)
  • Relationship building and management
  • Social media & Digital marketing
  • Operations management
  • Excellent communication
  • Technical troubleshooting
  • Content production
  • Marketing tools

Certification

LCCI Level 2: Certified in Level 2 of the London Chamber of Commerce and Industry.

Langage

Chinese (Cantonese)
Bilingual or Proficient (C2)
Chinese (Mandarin)
Advanced (C1)
English
Upper intermediate (B2)

Timeline

Learning Centre Assistant Manager/ Loyalty Relationship Manager

English for Asia Ltd
02.2016 - Current

Secretary

AIA
04.2015 - 09.2015

Part time sales

Amour Wedding
06.2014 - 09.2014

Bachelor of Arts - Public Relations

Macao Polytechnic University

High School Diploma -

Our Lady of Fatima Girl’s School

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Connie Cheong Ka Ian