COLTEN HERNANDEZ
St Louis
Summary
Operations-focused professional with experience leading people, managing schedules and workflows, analyzing performance data, and improving processes in fast-paced, high-accountability environments. Proven ability to coordinate teams, train staff, manage resources, and drive results through structured planning and execution. Strong foundation in leadership, finance, and operational oversight with transferable experience from collegiate athletics and higher education administration.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Assistant Coach - Women's Rugby
Lindenwood University
10.2021 - Current
- Coordinated daily and seasonal operations for a Division I athletic program, including practice scheduling, travel logistics, facility usage, full scale recruiting and compliance requirements.
- Assisted in setting program-wide performance goals and operational plans aligned with competitive and organizational objectives.
- Analyzed performance data and video metrics to identify inefficiencies and improvement opportunities; translated findings into actionable training plans.
- Led and supervised groups of 40+ student-athletes, enforcing standards, accountability, and consistent execution of processes.
- Delivered one-on-one coaching and corrective feedback to improve individual performance and overall operational efficiency.
- Supported budgeting, equipment management, and inventory tracking to ensure cost-effective use of program resources.
Assistant Director of Undergraduate Admissions
Missouri Baptist University
06.2021 - 03.2023
- Managed day-to-day operational workflows within the admissions office, ensuring timely processing of applications and communications.
- Trained and onboarded new and existing employees on CRM platforms (HubSpot), student information systems, and document management software.
- Standardized procedures for data entry, follow-ups, and communications to improve efficiency and accuracy.
- Collaborated with leadership to implement marketing and communication initiatives that improved lead conversion and operational throughput.
- Monitored performance metrics related to recruitment pipelines, identifying gaps and recommending process improvements.
Freshman Admissions Counselor
Missouri Baptist University
10.2019 - 06.2021
- Managed a portfolio of approximately 250 prospective students, tracking progress through a multi-step enrollment pipeline.
- Applied structured contact strategies to prioritize leads and maintain consistent follow-up schedules.
- Reviewed applications, verified documentation, and rendered admission decisions in compliance with institutional policies.
- Maintained accurate records and reporting to support operational decision-making and forecasting.
Admissions Processing Specialist
Missouri Baptist University
07.2019 - 10.2019
- Supported backend admissions operations by processing applications, performing high-volume data entry, and verifying accuracy of student records and documentation.
- Maintained data integrity across admissions systems, ensuring compliance with institutional standards and deadlines.
- Assisted with system workflow organization and file management to support efficient application throughput.
- Identified and corrected data discrepancies, escalating complex issues to senior admissions staff as needed.
- Worked closely with admissions counselors and leadership to ensure smooth handoffs between recruitment and processing stages.
Education
Master of Arts - Leadership
Lindenwood University
St. Charles, MO05-2025
Bachelor of Arts - Finance
Lindenwood University
St. Charles, MO05-2019
Skills
- Conflict Resolution
- Change Management
- Performance Analysis
- Strategic Planning
- Relationship Management
- Active Listening
- Full Scale Recruitment
Certification
- Financial Coach Master Training - Ramsey Solutions
- Value-Based Enrollment - Value Based, Inc.
Timeline
Assistant Coach - Women's Rugby
Lindenwood University
10.2021 - Current
Assistant Director of Undergraduate Admissions
Missouri Baptist University
06.2021 - 03.2023
Freshman Admissions Counselor
Missouri Baptist University
10.2019 - 06.2021
Admissions Processing Specialist
Missouri Baptist University
07.2019 - 10.2019
Master of Arts - Leadership
Lindenwood University
Bachelor of Arts - Finance
Lindenwood University