Coby Roark
Kansas City
Summary
Dynamic Senior Living Director with a proven track record at The Wellington, excelling in sales strategy and relationship building. Expertly created and implemented marketing plans that boosted occupancy. Adept at team leadership and fostering strong connections with residents and families, driving exceptional satisfaction and community engagement. Proficient in Microsoft tools for enhanced operational efficiency.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Lead Senior Living Director
Kansas City, MO
Kansas City
09.2024 - Current
- Oversaw all aspects of multiple sales offices in Kansas City.
- Implemented strategic marketing plans to drive lead generation and increase move-ins.
Senior Living Director
The Wellington
01.2022 - 09.2024
- Consistently met occupancy goals, driving revenue and meeting projections.
- Built strong relationships with prospective residents and families.
Senior Living Coordinator
The Madison
05.2021 - 11.2021
- Supported sales through lead management, event planning, and relationship building.
Resident Services Director
The Madison
07.2020 - 05.2021
- Managed resident event calendar, enhancing resident experience and satisfaction.
- Contributed to occupancy growth and maintenance through personalized event coordination with the sales team.
Resident Services Assistant
The Parkway
07.2019 - 07.2020
- Assisted in creating monthly event calendar, managed community transportation.
- Created close, personal relationships with current residents and family members.
Education
Bachelor's Degree - Therapeutic Recreation
Northwest Missouri State University
Maryville, MO05-2019
Skills
- Sales Strategy and Market Analysis
- Team Leadership and Staff Development
- Relationship Building
- Problem Solving and Critical Thinking
- Organization and Time Management
- Welcome Home and Microsoft Proficient
Accomplishments
- Achieved 98% occupancy at The Wellington within its first year.
- Maintained occupancy over 90% for my duration at The Wellington.
- Drove a 17% occupancy increase at The Madison within 6 months.
Certification
- Certified Therapeutic Recreation Specialist
Timeline
Lead Senior Living Director
Kansas City, MO
09.2024 - Current
Senior Living Director
The Wellington
01.2022 - 09.2024
Senior Living Coordinator
The Madison
05.2021 - 11.2021
Resident Services Director
The Madison
07.2020 - 05.2021
Resident Services Assistant
The Parkway
07.2019 - 07.2020
Bachelor's Degree - Therapeutic Recreation
Northwest Missouri State University
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