Summary
Overview
Work History
Skills
Certification
Community Service
Timeline
Generic

Cathie A. Marks

Ellisville,Missouri

Summary

Strategic and relationship-focused sales professional with extensive experience driving occupancy and revenue growth in the senior living industry through external business development. Skilled in analyzing market trends, identifying opportunities, and executing creative outreach initiatives to generate qualified leads. Known for hands-on, responsive prospect engagement, lead conversion, and seamless move-in coordination. Passionate about representing communities with integrity and supporting families through important transitions. Highly focused sales and marketing professional with a solid background in revenue growth and strategic marketing initiatives. Recognized for fostering collaborative team environments and consistently achieving target goals. Excels in adaptive planning and leveraging market insights for maximum impact.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Lead Senior Living Advisor

Allegro Richmond Heights
03.2025 - Current
  • Maintained high occupancy levels through proactive lead generation and personalized tours.
  • Led all sales and marketing efforts, including budget management and team coordination.
  • Presented the community using relationship-based, consultative sales techniques.
  • Trained all staff on customer service and first impressions to support our sales-oriented culture.
  • Oversee all move-ins and move-outs in partnership with Operations teams.
  • Executed all PR and outreach strategies to elevate visibility and drive referrals.

Director of Sales

Cedarhurst of Des Peres
10.2022 - 03.2025
  • Exceeded benchmarks for tour-to-move-in conversion and referral engagement.
  • Maintained record-high census through timely follow-ups and lead responsiveness.
  • Built referral networks with hospitals, SNFs, and elder care professionals.
  • Created and implemented quarterly outreach plans tailored to local market trends.
  • Ensured all apartments were move-in ready and compliant with documentation standards.

Senior Living Advisor

A Place for Mom
10.2021 - 10.2022
  • Achieved 244% of first-month quota and consistently met or exceeded KPIs.
  • Recognized with a CSO Shout Out for regional performance (March).
  • Took additional shifts weekly to build pipeline and support national team efforts.

Sales Director

Dougherty Ferry Assisted Living & Memory Care
08.2020 - 10.2021
  • Grew census during COVID-19 using virtual tours and creative outreach.
  • Surpassed lead-to-tour and tour-to-move-in goals.
  • Cultivated referral relationships with rehab facilities, realtors, and elder law attorneys.
  • Maintained tour-ready conditions and ensured seamless move-in processes.

Director of Sales & Marketing

Anthology/Stonecrest of Town & Country
11.2016 - 07.2020
  • Increased census by 36% within four months through unit repositioning and targeted sales.
  • Boosted lead generation by 130% through branding, digital, and print campaigns.
  • Organized and hosted events (2–200 guests) to drive engagement and increase referrals.
  • Conducted competitive analysis and trained sales staff on effective follow-up techniques.

President

Professional Print Services
01.2000 - 01.2016
  • Founded and managed a full-service print marketing firm serving Fortune 500 clients.
  • Oversaw strategic planning, operations, and financial management.
  • Delivered custom print and promotional solutions, ensuring on-time and on-budget delivery.

Skills

  • Strong negotiation skills
  • Assessment and evaluation
  • Cross-cultural sensitivity
  • Financial planning
  • Marketing and promotion
  • Teamwork and collaboration
  • Organizational skills
  • Adaptability and flexibility
  • Relationship building
  • Product knowledge
  • Client acquisition
  • Networking skills

Certification

  • Certified Dementia Practitioner
  • Fit Minds Cognitive Stimulation Therapy
  • VA Aid & Attendance Benefit Training

Community Service

  • Wine to the Rescue, Vice President, Board Member, Board leadership for a 501(c)(3) nonprofit dedicated to animal rescue fundraising.
  • Ellisville Police Foundation, Board Member, Raise funds to support officer wellness, safety initiatives, and special equipment needs.

Timeline

Lead Senior Living Advisor

Allegro Richmond Heights
03.2025 - Current

Director of Sales

Cedarhurst of Des Peres
10.2022 - 03.2025

Senior Living Advisor

A Place for Mom
10.2021 - 10.2022

Sales Director

Dougherty Ferry Assisted Living & Memory Care
08.2020 - 10.2021

Director of Sales & Marketing

Anthology/Stonecrest of Town & Country
11.2016 - 07.2020

President

Professional Print Services
01.2000 - 01.2016

Similar Profiles

CREATE PROFILE
Cathie A. Marks