Carson Barger
Kansas City
Summary
Results-driven Consumer Acquisitions Analyst skilled in portfolio growth, risk analysis, and relationship building. Uses skills to navigate ever changing market conditions while ensuring strong growth and compliance with internal and regulatory policies. Utilizes data analysis and effective communication to enhance decisions and strengthen partnerships, contributing to personal and organizational success.
Overview
7
7
years of professional experience
Work History
Consumer Acquisitions Analyst
ALLY FINANCIAL
Kansas City
10.2021 - Current
- Oversee analysis of over 50,000 auto loan applications from dealers across the Northeast US.
- Leverage tools and reports to capture business from in market competitors.
- Conduct quarterly reviews of high-risk dealer portfolios, advising management and sales teams on strategic changes.
- Adhere to risk aversion procedures ensuring compliance with Ally policy and regulations while maintaining strong year over year growth in key metrics
- Monitor and adjusted procedures for dealer-specific portfolios, minimizing losses.
- Cultivate strong relationships through logging thousands of dealer interactions.
- Act on competitive intelligence to optimize market positioning.
- Collaborate with internal departments to ensure organizational success.
- Conduct field visits to dealers for rapport building and growth opportunities.
Car Dealer Specialist
THE GOODYEAR TIRE & RUBBER COMPANY
Minneapolis
12.2020 - 10.2021
- Identified and pursued revenue opportunities in three major product categories for Ford, GM, and Stellantis accounts, driving increased profitability.
- Acted as primary liaison for Goodyear across 142 key accounts in Minnesota, North Dakota, and Wisconsin.
- Coordinated on-site product training sessions, improving account sales team proficiency and product knowledge.
- Facilitated communication on promotional initiatives and compliance, ensuring alignment and execution across all accounts.
- Taught entire sales team on new communication tools utilizing excel and mail merge to help enhance communication with accounts across nationwide.
- Trained new account staff on customer service protocols and sales techniques.
- Coordinated with 3rd Party Distributors to ensure product availability for joint accounts.
Retail Development Specialist
THE GOODYEAR TIRE & RUBBER COMPANY
Minneapolis
07.2019 - 12.2020
- Executed sales strategies for priority retail and dealer accounts, driving improved Goodyear product performance.
- Managed 115 accounts across Minnesota, Wisconsin, and Upper Peninsula of Michigan.
- Coordinated efforts with three primary distributors to effectively address customer needs and seize business opportunities.
- Analyzed diverse sales data sources to develop a targeted sales strategy.
- Communicated vital information daily to empower accounts in selling Goodyear tires effectively.
Education
Bachelor of Science - Psychology
KANSAS STATE UNIVERSITY
Manhattan, KS05.2019
Skills
- Risk analysis
- Data analysis
- Portfolio management
- Microsoft Office Suite proficiency
- Networking
- Effective communication
- Presentation skills
- Teamwork
- Efficiency in fast-paced environments
- Relationship management
Timeline
Consumer Acquisitions Analyst
ALLY FINANCIAL
10.2021 - Current
Car Dealer Specialist
THE GOODYEAR TIRE & RUBBER COMPANY
12.2020 - 10.2021
Retail Development Specialist
THE GOODYEAR TIRE & RUBBER COMPANY
07.2019 - 12.2020
Bachelor of Science - Psychology
KANSAS STATE UNIVERSITY