Carla Curbelo

Interior Design - Online store for furniture, textiles, and home decor items

Responsibilities:

• Development and management of the online store, including product selection, pricing, descriptions, and photography.
• Creation and maintenance of the brand's visual identity, including logo design, website, and social media.
• Inventory and supplier management, including sourcing new products and suppliers to expand the store's offerings.
• Customer service, including responding to inquiries, processing orders, and resolving issues.
• Development of marketing and promotion strategies to increase the online store's visibility and sales, including online advertising campaigns, collaborations with influencers, and management of digital marketing campaigns.
• Implementation of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies to improve the online store's search engine rankings and visibility.
• Interior design for clients, including conducting consultations, creating design proposals, and overseeing project execution.
• Collaboration with architects, contractors, and other professionals to ensure successful implementation of interior design projects.
• Maintenance of financial records and sales analysis to evaluate the store's performance and make adjustments as needed.

Responsibilities:

• Graphic and web design for clients, creating visually appealing and functional materials according to client specifications.
• Content writing for clients, including social media posts, blogs, emails, and other promotional materials.
• Development and execution of online marketing strategies for clients, aiming to increase brand visibility and engagement.
• Web analytics to assess client website performance and the effectiveness of implemented marketing strategies.
• Implementation of SEO (Search Engine Optimization) strategies to improve client website visibility in search engines.
• Management of SEM (Search Engine Marketing) campaigns for clients, aiming to increase traffic and conversions on client websites.
• Administration of SMM (Social Media Marketing) campaigns for clients, aiming to increase presence and interaction on client social media platforms.

Responsibilities:

• Design and development of websites for clients, ensuring optimal user experience and visually appealing design.
• Creation of digital content for third parties, including social media posts, blogs, emails, and other promotional materials.
• Editing content to ensure accuracy, consistency, and quality of the produced material.
• Coordination of editors and writers to ensure efficiency and consistency in content creation.
• Collaboration with clients to understand their needs and goals, translating them into effective and strategic digital content.
• Monitoring and analysis of performance metrics such as web traffic, social media engagement, and conversion rates to optimize content and web design strategies.
• Continuous maintenance and updating of existing websites to ensure long-term relevance and functionality.
• Research and implementation of best practices in web design and content marketing to stay abreast of emerging trends and technologies.