BRUCE JOHNSON
Saint Peters
Summary
Enterprise business leader with full P&L ownership and a proven ability to scale multi-million-dollar operations through strategic revenue growth, operational excellence, and cross-functional leadership. Experienced in overseeing sales, operations, recruiting, human resources, and marketing within high-performance environments. Recognized for driving market expansion, building high-impact teams, and implementing sales enablement programs that accelerate revenue and operational efficiency.
Overview
13
13
years of professional experience
Work History
Director of Business
The Onin Group
St. Louis, MO
03.2025 - Current
- Full leadership oversight of a multi-million-dollar staffing operation across sales, operations, recruiting, HR, and marketing.
- Lead business strategy for a $4.6M market; drove 72% revenue growth through new business development and market expansion.
- Serve as primary executive contact for key clients; lead QBRs, expansion planning, and long-term partnership strategy.
- Manage daily operations, recruiting, workforce strategy, and full P&L, including forecasting, budgeting, and cost optimization.
- Partner with marketing to increase brand visibility and drive inbound traffic; establish KPIs across all departments to improve performance and profitability.
Director of Sales & Marketing
Soure Consulting LLC
St. Louis, MO
09.2019 - 03.2025
- Led enterprise-wide sales and marketing strategy, achieving 46% revenue growth.
- Built scalable sales infrastructure including CRM governance, pricing strategy, and KPI systems.
- Directed cross-functional teams to improve performance, efficiency, and client retention.
- Designed and implemented sales training programs in consultative selling, pipeline management, and closing strategies.
- Served as Salesforce trainer and enablement leader; coached teams on MEDDPICC, Challenger, and SPIN Selling methodologies.
Sales Manager
Vivial Marketing
Cincinnati, OH
05.2017 - 08.2019
- Led nationwide Salesforce implementation and adoption; served as Salesforce trainer for sales teams.
- Built and developed a team of 14 sales professionals, improving productivity and retention.
- Delivered sales training focused on pipeline development, objection handling, and closing techniques.
- Implemented analytics and forecasting tools to drive data-driven sales decisions.
Senior Ad Tech Consultant
Yellow Pages
St. Louis, MO
09.2013 - 05.2017
- Top 5 sales leader across the organization; generated $10M+ in combined new business and client expansion revenue.
- Transitioned clients to digital solutions including SEO, SEM, and online campaigns.
- Selected to training team to coach new hires on closing high-value accounts and advanced selling techniques.
- Served as Salesforce trainer and mentored team members on consultative selling and account growth strategies.
Education
Business Marketing Coursework
University of Kentucky
Lexington, KY01-2008
Skills
- Business Unit Leadership & P&L Ownership
- Revenue Growth & Market Expansion
- Cross-Functional Team Leadership
- Sales Strategy & Business Development
- Operational Excellence & Process Improvement
- Client Strategy & Executive Engagement
- Workforce Planning & Talent Development
- CRM Implementation & Salesforce Enablement
- Sales Training & Methodology Deployment (MEDDPICC, SPIN, Challenger, Solution Selling)
- Financial management
- Customer service
- Project management
- Employee management
Timeline
Director of Business
The Onin Group
03.2025 - Current
Director of Sales & Marketing
Soure Consulting LLC
09.2019 - 03.2025
Sales Manager
Vivial Marketing
05.2017 - 08.2019
Senior Ad Tech Consultant
Yellow Pages
09.2013 - 05.2017
Business Marketing Coursework
University of Kentucky