Brooke Barnett

• Responsible for growing and retaining a revolving book of business with around 400-450 accounts ranging from small to multi-million dollar businesses
• Strategically worked with cross-functional teams (Risk, Compliance, Support, Product, Partnerships, etc.) to solve complex problems and retain at-risk Square sellers
• Leveraged Square's ecosystem of business tools and 3rd party partnership solutions to expand each seller's use of Square beyond payment processing
• Consistently recognized for over-attainment -
  Q2 '25, 327% to OTE for product growth, 102% to OTE for GPV growth and retention, 192% blended (#1 on my team and #3 in the org)
  Q3 '25, (Pacing), 174% to OTE for product growth, 108% to OTE for GPV growth and retention, 134% blended

• Conducted market research to identify new business opportunities and industry trends.
• Collaborated with Account Executives to prioritize outreach to accelerate sales cycles
• Identified challenges and pain points within a business's existing operations to encourage adoption of Square's services
• Utilized CRM software to track sales activities and manage pipeline efficiently.

• Fielded in-bound inquiries from both current and potential Square sellers
• Collaborated with cross-functional teams to streamline processes and improve client satisfaction.
• Managed CRM system to track interactions, ensuring timely follow-ups and accurate data entry.

• Managed accounts for 15-20 C-Suite Executives and Influencers while leading a four-person team to collaborate on the planning and implementation of published content
• Designed creative content strategies and solutions based on identified goals, target audiences, and the marketing funnel to align with the client’s overall marketing initiatives
• Implemented both earned and owned content solutions, including guest-contributed articles, press mentions, whitepapers, infographics, pillar pages, newsletters, drip campaigns, case studies, paid amplification, and social collateral
• Outlined and tracked content project deliverables, milestones, timelines, decisions, and status of each client content strategy to ensure each project was delivered on time and within scope
• Collaborated with the publications team to marry the writing guidelines and content expectations of each publication with clients’ goals to ensure our best possible chance at desired publications including but not limited to publications such as Forbes, Inc., Entrepreneur, Harvard Business Review, Business Insider, and many others
• Educated clients on best practices of content maximization, utilizing client social platforms, email campaigns, along with sales and networking opportunities

• Developed new leads through strategic networking and prospecting directed at securing face to face appointments with key decision makers
• Engaged in deep discovery of existing marketing efforts to identify challenges and opportunities to leverage the Lee Enterprises St Louis Platform consisting of the print, digital, events, contest, and social platforms of The St Louis Post-Dispatch, STLtoday.com, Feast Magazine, Ladue News, GO! Magazine, Local Values & Amplified Digital Resources
• Developed presentations for business owners, corporations and agencies designed to sell marketing solutions
• Developed multimedia content strategies to enhance brand visibility across digital platforms.

• Assisted in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.
• Assisted in the identification and development of business building ideas and worked with other business unit team members to execute the plans that meet investment criteria.
• Coordinated product management and cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).
• Analyzed consumption and shipment data and compared results to established objectives to assure the effectiveness of marketing programs

-Developed new leads through strategic networking and prospecting directed at securing face to face appointments with key decision makers
-Engaged in deep discovery of existing marketing efforts to identify challenges and opportunities to leverage the iHeartMedia platform
-Developed presentations for business owners, corporations and agencies designed to sell marketing solutions
-Developed multimedia content strategies to enhance brand visibility across digital platforms and placements on Z107.7, 93.7 The Bull, Majic 100.3, Wild 104.9, Oldies 103.3, and Hallelujah AM 1600

• I worked one-on-one with Wells Fargo Advisors all over the country helping them develop and maintain their own personal brands as financial advisors.
• Offered guidance and support at Wells Fargo Advisors home office with print marketing materials, website management,social media marketing, and seminar organization and support.
• Led workshops for advisors on digital marketing best practices and effective branding techniques.