Bo Nieters
Hughesville
Summary
- Accomplished sales professional with extensive experience in dental/audiology/healthcare industries and documented success in account management, team development, product branding, and strategic sales growth initiatives. Utilize exceptional presentation and negotiation skills to deliver consistent market share expansion. Expert in consultative selling techniques. Establish and foster relationships with clients and colleagues at all levels. Additional background training sales teams to increase profit margins and expand market penetration. Energetic and entrepreneurial self-starter known for superb analytical skills and commitment to excellent customer service. Core competencies include:
- Entrepreneurial drive with strong business acumen
- Leadership through performance
- Strategic marketing and sales initiatives
- National account and emerging market development
- Building opinion-leader relationships
- Achieving evidence-based recommendations
- Results-oriented with emphasis on details
- Quota-busting mentality using best-practices
Results-driven Senior Regional Sales Manager known for exceptional productivity and efficiency in task completion. Possess specialized skills in strategic planning, team leadership, and customer relationship management. Excel at communication, problem-solving, and adaptability, ensuring smooth operations and successful sales strategies implementation.
Seasoned Senior Regional Sales Manager with comprehensive understanding of sales strategies and market trends. Possess strong leadership skills, adept in coaching teams to exceed sales goals. Demonstrated success in developing relationships with key clients and expanding business opportunities. Notable impact in past roles includes driving revenue growth and improving overall team performance.
Overview
26
26
years of professional experience
Work History
Sr. Regional Sales Manager
Unitron, A Sonova Company
Aurora
06.2019 - Current
- One of 3 RSMs selected to represent each region to serve on national Hear-Me Committee to address field-based process improvements, improve workload efficiencies, and enhance employee engagement.
- Currently ranked #3 with quota attainment 107%+
- #2 in total units sold for current fiscal; #1 in third party referral device sales
- Achieved 11/12 months quota attainment 2020-2021; 107% to plan in 2022; 102% in 2023
- Region of the Year 2020, 2021, 2022, 2023
- Responsible for ROI discussions, marketing planning, and quarterly business reviews to help drive sales volume, add patients to practices, and generate revenue for providers.
- National Trainer, Mentor, and Field Sales Advocate; Established 'Rookie Round Table' for first year new hires.
- SalesForce Task Force, 2023-2024
Specialty Field Sales Representative
Alcon Vision Care, A Novartis Company
Fort Worth
07.2016 - 11.2018
- Increase sales and generate profit by achieving annual corporate and territory financial objectives by selling dispensing inventories of Alcon products, promoting Alcon Services, offering approved price discounts through in-market promotions, and by consulting with Eye Care Practioners to improve the profitability of their practices.
- Through consultative and relationship-driven sales strategies, my territory improved ranking #149 to #36/152.
- Specialty multi-focal category sustained growth of 23% year-over-year in my territory vs. 6% nationally.
- Total lens consumption outpaced national average by 11%.
- Vocal contributor on our 'Rookie Round Table' where we discuss ways to improve on-boarding, territory management, and share 'best practice' ideas to accelerate individual and company growth.
Field Sales Representative & Sales Trainer
Philips Oral Healthcare
Stamford
04.2014 - 07.2016
- Through a partnership with my dental offices, I promoted clinical products and marketing initiatives that drove practice growth, attracted new patients, and led to happier and healthier patients.
- Named to serve on specialized Field Sales Advisory Board where we championed marketing efforts and helped tailor to the direct needs of our dental professionals to drive revenue. Philips Excellence Award '15.
- Earned 2015 Q3/Q4 recognition as 'Sales Representative of the Quarter' with sales 107% to quota.
- Served as vocal leader on regional team to help other colleagues better understand the oral systemic relationship and how our oral healthcare products fit into a patients’ armamentarium to fight disease.
- Achieved full bonus opportunity at our national ADA trade show through strong teamwork and closing.
- Gained stability and growth to a territory that had been in a steady decline through thoughtful planning, strategic call cycles, detailed organization, and a commitment to provide guidance for my practices.
- As part of my PPM, I served as a mentor and trainer in 2016. Ranked #2 of 121 in sales.
Regional Territory Manager
Osteohealth Dental
Shirley
01.2012 - 06.2013
- Sold chair-side through highly clinical regenerative procedures as primary focus for utilizing proven dental biologics to restore and maintain patients’ healthy oral anatomy and functionality.
- Effectively communicated information on soft/hard tissue regeneration to surgeons, specialists, and GPs; converted and incorporated products into portfolio.
- Moved territory from last in company into top 10 after only six months.
- Ranked in top 10% after first year; President’s Club Recipient.
- Achieved multiple quota pay-outs for territory by expanding customer base, order frequency, and volume.
Regional Sales Manager
VICAM, A Waters Corporation
Milford
01.2010 - 01.2012
- Oversaw sales through direct customers and distributors; cultivated key industry contacts; worked within FDA protocols; 100% quota attainment within first nine months; President’s Club.
Regional & Clinical Sales Manager
Guidance Endodontics & Obtura Spartan
St. Louis
01.2007 - 01.2010
- Managed 120 distribution sales professionals and direct sales team; co-authored sales training manual; trained clinical specialists, dentists and dental institutions; boosted regional sales volume by 210% in less than one year.
Territory Manager
Patterson Dental, Inc.
Minneapolis
01.2003 - 01.2007
- Doubled large capital equipment sales volume in three years; increased territory volume by 148%; recorded largest capital equipment sale in branch history.
Territory Manager & Sales Trainer
Discus Dental, Inc.
Culver City
01.2001 - 01.2003
- Produced 16 consecutive months of documented sales at 117% to plan; President’s Club Award.
Hospital Sales Manager
Swank Healthcare Services
St. Louis
01.2000 - 01.2001
- Company Overview: Leader in online healthcare education for civilian and military hospitals, clinics and medical treatment facilities worldwide.
- Leader in online healthcare education for civilian and military hospitals, clinics and medical treatment facilities worldwide.
Education
Bachelor of Arts - Corporate Communications, Minor in Marketing
Lindenwood University
St. Charles, MOSkills
- Entrepreneurial drive
- Business acumen
- Leadership
- Strategic marketing
- Sales initiatives
- National account development
- Emerging market development
- Building opinion-leader relationships
- Evidence-based recommendations
- Results-oriented
- Attention to detail
- Quota-busting mentality
- Best practices
- Sales strategy
Timeline
Sr. Regional Sales Manager
Unitron, A Sonova Company
06.2019 - Current
Specialty Field Sales Representative
Alcon Vision Care, A Novartis Company
07.2016 - 11.2018
Field Sales Representative & Sales Trainer
Philips Oral Healthcare
04.2014 - 07.2016
Regional Territory Manager
Osteohealth Dental
01.2012 - 06.2013
Regional Sales Manager
VICAM, A Waters Corporation
01.2010 - 01.2012
Regional & Clinical Sales Manager
Guidance Endodontics & Obtura Spartan
01.2007 - 01.2010
Territory Manager
Patterson Dental, Inc.
01.2003 - 01.2007
Territory Manager & Sales Trainer
Discus Dental, Inc.
01.2001 - 01.2003
Hospital Sales Manager
Swank Healthcare Services
01.2000 - 01.2001
Bachelor of Arts - Corporate Communications, Minor in Marketing
Lindenwood University