Becky Wells Griess
St Louis
Summary
Visionary leader with 25 years of strategic marketing and brand management experience enhanced by a BA and MA in media communications. Committed leadership demonstrated by a robust track record at Siteman Cancer Center, using data-driven strategies to create impactful campaigns. Expertise leading teams and efforts that elevate the brand and enhance messaging around cancer research, treatment and prevention. Desire to evolve Siteman Cancer Center’s reputation and reach through leadership and strategic collaboration.
Overview
25
25
years of professional experience
Work History
Senior Director of Marketing and Communications
Siteman Cancer Center at Barnes-Jewish Hospital and WashU Medicine
09.2025 - Current
- Lead a diverse team of seven full-time employees in campaign development/execution and analysis, digital strategy, content strategy, social media, website management and community outreach and education.
- Responsible for advancement of the Siteman Cancer Center and Siteman Kids at St. Louis Children’s Hospital brands locally, regionally and nationally. Maintain over 50% market share in the MSA for SCC.
- Create data driven strategies for use in development, execution and analysis of consumer and referring physician integrated marketing campaigns to meet annual goal of 12,000 new patients. Campaigns feature Centers of Excellence, prevention/screening, disparities and program/disease specific messaging.
- Steward personnel and financial resources of Siteman Cancer Center for the purpose of elevating the brand and growing clinical volumes. Leverage key relationships with strategic partners in an effort to maximize resources and budget dollars.
- Develop, manage and evaluate digital strategy including SEO, PPC, paid social and paid search with a budget of $1 Million.
- Management of paid social media. Provide project leads with strategic direction on campaign strategies, creative execution and analysis. Collaborate with Associate Director of Communications to influence organic social media strategies in an effort to increase web traffic.
- Manage vendor relationships with agency of record and media buyer to bring campaign strategies to market. Responsible for over $2 Million in campaign funding.
- Management of the siteman.wustl.edu website generating an average 79,150 monthly users and an average 146,608 monthly page views. Management of getscreenednow.com generating an average 5,312 monthly users and an average 7,471 monthly page views. Serve as project advisor for redesign of the Siteman.wustl.edu website to enhance user experience.
- Collaborate with WashU Medicine, BJC Marketing and Communications, WashU Advancement and BJC Foundation teams to ensure appropriate brand strategy for oncology across all organizations.
- Work with faculty leaders across the cancer center to review and refine marketing strategies to enhance campaign performance.
- Collaborate with Director of Physician Outreach to develop aligned data-driven strategies to reach referring physicians. Manage shared resource for campaign development, execution and analysis.
- Develop, execute and evaluate community outreach, education and prevention programs. Negotiate corporate sponsorships, identify cause marketing opportunities, leverage community partner relationships and support 3rd party fundraising efforts in partnership with WashU Advancement, BJC Foundation and PECaD.
- Lead cross-functional integrated teams across the health system and University for the opening of new buildings and special events. St. Peter’s satellite expansion, North County satellite opening, Shiloh satellite opening, West County satellite expansion, Werths Building Media Preview and PECaD Health on the Move Van unveiling.
- Lead content strategy team working to identify key priorities, streamline workflow, repurpose content, and improve campaign efforts across cancer center.
Director Marketing and Communications
Siteman Cancer Center Barnes-Jewish Hospital and WashU Medicine
12.2023 - 08.2025
Associate Director of Brand Strategy and Integrated Marketing
Siteman Cancer Center at Barnes-Jewish Hospital and WashU Medicine
03.2016 - 12.2023
- Led a team of four full-time marketing employees and paid intern.
- Managed Siteman Cancer Center and Siteman Kids at St. Louis Children’s Hospital brands locally, regionally and nationally.
- Used data-driven insights to develop and manage brand strategies for both brands to maximize volume growth in patient and physician referrals. Achieved annual goal of over 10,000 new patients.
- Led development, execution and analysis of brand and disease specific integrated marketing campaigns including Centers of Excellence, Prevention/Screening, Disparities and Program/Disease specific efforts. Campaigns include, but are not limited to Mammography, Lung, Prostate, Get Screened Now, Clinical Trials, Brain Tumor Center, Proton and Head and Neck Tumor Center.
- Led development, execution and evaluation of the “Get Screened Now” campaign across 82 county catchment area. Generated average 7,471 monthly page views in first year of campaign.
- Managed a budget of over $2 Million dollars for campaign development, execution and media buying.
- Managed vendor relationships with agency of record and media buyer.
- Led development, execution and measurement of Community Outreach and Education strategy. Increased onsite event presence from 24 to 74 annually and increased onsite event hours from 174 hours to 717 hours annually through creation of the Brand Ambassador Program.
- Developed the content and marketing strategy for the “This is Cancer” podcast. Season three increased viewership by 525%, garnered 57,032 downloads/views and generated 3,426 hours of viewed content with a media value of over $500K.
- Managed Siteman Cancer Center Network brand. Maintained brand guide and provided council to network partners on brand strategy and marketing efforts.
- Launched content strategy team in an effort to improve efficiencies and collaboration across the team.
- Collaborated with Director of Physician Outreach and Associate Director of Communications to ensure fully aligned strategies across all marketing efforts.
Director of Sales and Audience Development
St. Louis Post-Dispatch
11.2005 - 03.2016
- Progressed from Single Copy Sales Manager to Director of Sales, Promotions and Audience Development with increasing areas of responsibility.
- Negotiation and execution of corporate sponsorships including, but not limited to, the St. Louis Cardinals, St. Louis Rams, St. Louis Blues, Saint Louis University and Ballpark Village.
- Brand management, print and digital media campaign design and execution, customer acquisition and retention strategies, partnership marketing, social media strategy and management of the Creative Services and Newspapers in Education departments.
- Led development, execution and analysis of all marketing efforts across multiple sales channels including in-stadium, social media, direct mail, online, telemarketing, email and print advertising.
- Managed an expense budget of over $1 million and a staff of five employees.
- Led development of marketing and sales strategies to increase revenue and promote audience growth.
- Worked directly with senior leadership to define and execute company priorities/goals.
- Increased circulation revenue year-over-year for two consecutive years through strategic pricing and retention efforts.
- Secured over $500,000 annually in sponsorship funding through corporate partnerships to promote literacy in schools.
- Created and launched marketing plan to convert existing subscribers to credit card billing resulting in participation from over 50% of subscriber base and improved customer retention.
- Awarded Lee President’s Award in for Innovation in Circulation Revenue Growth.
Director of Marketing and Development
The Magic House St. Louis Children's Museum
01.2005 - 09.2005
- Managed three full-time employees including Membership Coordinator, Special Events Coordinator and Grant Manager.
- Liaison to the Marketing Communications Board, Development Board, Friends and Young Friends Boards.
- Developed short and long-term strategic marketing plans.
- Led development and execution of marketing campaigns including outside media partnerships, membership drives, special events, facility rentals and exhibits.
- Generated revenue through facility rentals, admission fees and membership drives.
- Led coordination, execution and evaluation of funding including direct appeals, annual gifts, corporate gifts/partnerships, major gifts, planned giving, memberships and other fundraising activities.
- Launched $10 Million dollar capital campaign for the expansion of the Magic House in 2005.
- Led membership drive generating over $215,000 in new funding.
- Planned and executed annual “Black Tie” fundraiser resulting in over $200,000 in incremental funding.
Sponsorship/Sales Manager
St. Louis Post-Dispatch
04.2003 - 01.2005
- Managed three full-time staff members and all elements of the Newspapers in Education program.
- Increased NIE funding from $100,000 to over $500,000 annually through sponsorship funding and grants.
- Circulated over 3.5 million newspapers annually to area classrooms containing sponsor driven curriculum and programming.
Account Executive/Event Planner
St. Louis Post-Dispatch
09.2000 - 04.2003
- Managed community partnerships and corporate sponsorships.
- Secured Children’s Hospital as a multi-year $25,000 sponsor of the Spelling Bee. Launched the Community Matters Program recognizing over 200 Non-profit community groups.
Education
Master of Arts - Media Communications
Webster University
St. Louis, MO05.2000
Master of Arts - Course work
University of Dayton
Dayton, OH05.1999
Bachelor of Arts - Communications
University of Dayton
Dayton, OH05.1998
Skills
- Leadership Excellence: Strong and consistent leadership abilities guiding teams to achieve success
- Digital Marketing Expertise: Proficient in digital marketing techniques including SEO, PPC, and social media
- Brand Strategy Development: Expert in creating comprehensive brand strategies for local, regional and national growth
- Collaboration: Skilled at fostering relationships with campus partners to ensure seamless communication and alignment on marketing strategies
- Resource Management: Expertise in budget management and leveraging key relationships with community and vendor partners to elevate and enhance marketing efforts
- Servant Leader
- Emotional Intelligence
- Politically Savvy
- Collaborative
- Brand and Digital Strategy
- Strategic Marketing
- Partnership Management
Websites
Timeline
Senior Director of Marketing and Communications
Siteman Cancer Center at Barnes-Jewish Hospital and WashU Medicine
09.2025 - Current
Director Marketing and Communications
Siteman Cancer Center Barnes-Jewish Hospital and WashU Medicine
12.2023 - 08.2025
Associate Director of Brand Strategy and Integrated Marketing
Siteman Cancer Center at Barnes-Jewish Hospital and WashU Medicine
03.2016 - 12.2023
Director of Sales and Audience Development
St. Louis Post-Dispatch
11.2005 - 03.2016
Director of Marketing and Development
The Magic House St. Louis Children's Museum
01.2005 - 09.2005
Sponsorship/Sales Manager
St. Louis Post-Dispatch
04.2003 - 01.2005
Account Executive/Event Planner
St. Louis Post-Dispatch
09.2000 - 04.2003
Master of Arts - Course work
University of Dayton
Bachelor of Arts - Communications
University of Dayton
Master of Arts - Media Communications
Webster University
INTERESTS
Member of the American Cancer Society Board of Directors- St. Louis, Co-Leader of Directors Plus Affinity Group, Public Affairs and Marketing Network, Emeritus Member of the De Smet Ice Hockey Board of Directors, Past Member of the Kirkwood Youth Hockey Board of Directors, Past Chaplain and Member of the St. Louis City Police Wives
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