Ashley Renee Tate
Blue Springs
Summary
Driven [Desired Position] with robust background in managing digital products, ensuring seamless user experiences, and driving product development from concept to launch. Led cross-functional teams to deliver innovative solutions that align with business goals and customer needs. Demonstrated expertise in agile methodologies and stakeholder management to ensure timely and successful product rollouts.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Manager
Broad Digital
11.2024 - Current
- Freelance strategist specializing in Meta and LinkedIn campaign management.
- Manage client accounts across diverse industries, including pixel implementation, website development, and CRO optimization.
- Execute campaign strategy, budget allocation, CAPI integration, and performance reporting.
- HubSpot email campaign building and automation.
Performance Marketing Manager
Archer Education
10.2021 - Current
- Oversee ad performance and optimization across multiple accounts with strict CPA targets.
- Manage $275,000+ in monthly budgets while maintaining 35% profit margins.
- Lead creative development, ad copywriting, and audience targeting.
- Drove successful CAPI integrations to improve tracking and attribution.
Digital Marketing Manager
Jim Falk Motors
10.2012 - 10.2021
- Created and managed website content, Facebook, eBay, and Craigslist campaigns.
- Developed lead-generation strategies to support sales teams.
- Increased company revenue by over 30% through digital marketing efforts.
Education
Bachelor of Science - Education
University of Central Missouri
Warrensburg, MO05-2009
Skills
- Digital advertising strategy
- Ad copywriting and visual content creation
- Conversion rate optimization and analysis
- Skilled in utilizing HubSpot, Asana, and ClickUp for project coordination
- Social media strategy
- Content strategy
- CRM integration
- Search engine optimization
- UX design
- Market research analysis
- Web analytics tools
- Product performance analysis
Accomplishments
- Implemented CAPI integration on Meta, improving campaign attribution and downstream effectiveness.
- Revamped creative testing processes, establishing QA systems to reduce errors company-wide.
- Increased ad account budgets by 45% while driving improved ROI through audience targeting strategies
Certification
Google Ads Certified
Timeline
Senior Digital Marketing Manager
Broad Digital
11.2024 - Current
Performance Marketing Manager
Archer Education
10.2021 - Current
Digital Marketing Manager
Jim Falk Motors
10.2012 - 10.2021
Bachelor of Science - Education
University of Central Missouri
Awards
Employee of the Month: Recognized for collaboration, performance improvement, and cross-account success.
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