Ashley Ljungbäck

• Led strategy and roadmap for Verizon’s digital personalization platform (adobe), impacting 60M+ customers monthly
• Directed platform evolution across 200+ internal stakeholders, driving alignment and execution without senior manager oversight
• Negotiated vendor contracts resulting in $1.3M in annual cost savings, improving platform ROI and reducing reliance on third-party tools
• Reduced campaign delivery time by 80%, eliminating over one month wait times and enabling near-instant asset deployment through asset reuse and workflow optimization
• Evaluated vendors and market opportunities, delivering business cases and actionable recommendations to senior leadership

Developed enterprise architecture frameworks to align IT strategy with business goals.

• Created architectural models to visualize system interdependencies and integrations.
• Facilitated workshops to gather requirements and ensure stakeholder engagement.
• Delivered processes that leverage scalability, identify gaps where regional non-standard approaches are required.
• Assembled sets of KPIs and marketing metrics for internal performance and web analytics for gaining insights on customer journeys and experience

• Development and creation of targeted content to expand external link equity for SEO
• Driver of pilots using new technology to improve creative, budget, day parting type activities and efficiencies of programmatic campaigns
• Launched segmented campaigns based on audience demographics, purchase behavior, and regional trends, leading to a 15% lift in conversion rates and a 8% increase in ROI.
• Fully trained in Brightcove, Tableau Software, Adobe DTM and Adobe Analytics-Omniture to provide detailed analysis of campaigns ROI
• Created a one-year US Lenovo online social media campaign that built engagement with the wider Lenovo community by two branded vehicles and an external online contest

• Maintained the responsibility for marketing strategy, branding, target audience segmentation, analysis, and multi-channel client experiences.
• Developed and led data-driven marketing strategies and campaigns for public sector services portfolios.
• Oversaw content creation for blogs, newsletters, and promotional materials.
• Managed social media platforms to enhance brand engagement and awareness.
• Analyzed website traffic using Google Analytics to improve user experience.

• Initiated multi-channel targeted messaging and analyzed shopper marketing insights while understanding key traffic drivers via email, social and in-store instances
• Developed a strategic sales database with current and potential customers that was monitored and used for follow-ups which drove more store profitability

• Maximized use of 'award carriers' to minimize transportation cost. Collaborated with those carriers to amplify smooth shipment plans and ensuring best use of carrier capacity
• Analyzed pricing strategies for products and services offered by competitors as well as internal pricing policies for consistency across all markets served.