ASHLEY FRANKS
Nixa
Summary
Results-driven franchise development leader with extensive experience in sales, strategic planning, and team leadership. Proven success in driving business growth through lead qualification, CRM optimization, and cross-functional collaboration. Adept at managing high lead volumes, optimizing sales pipelines, and aligning strategies with organizational goals.
Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.
Overview
7
7
years of professional experience
Work History
Director of Franchise Development / Executive Assistant
Strategic Franchise Development
01.2024 - Current
- Manage franchise development for multiple service and restaurant industry brands.
- Oversee up to 200 active leads across campaigns, inbound inquiries, and events.
- Guide qualified candidates through the franchise process, including Discovery Day. Assisted front end sales in over 125 unites sold in 3 years for a pizza concept out of CA.
- Maintain accurate CRM pipelines; analyze and report lead performance.
- Coordinate and participate in trade shows and direct mail campaigns.
- Collaborate with marketing to drive brand visibility and lead conversion.
- Provide executive support to the CEO, including calendar management, travel, and onboarding.
Manager of Franchise Development & Lead Qualifications
Strategic Franchise Development
01.2019 - 01.2024
- Assisted in front end discovery process in over 130 units in two years.
- Led a team of 10–15 Lead Qualification Specialists.
- Manage team calendars, schedule appointments, coordinate meetings while managing all correspondence
- Facilitated qualification calls and scheduled meetings with executive leadership.
- Conducted team meetings, training sessions, and performance evaluations.
Education
Ozarks Technical Community College
Springfield, MO12.2020
Skills
- Franchise Sales & Compliance
- Franchise Disclosure Document (FDD) Expertise
- Team Leadership & Training
- Full Sales Cycle & Discovery Day Coordination
- Executive Calendar & Travel Management
- Cross-Functional Collaboration
- CRM & Pipeline Management
- Strategic Campaign Development
- Administrative Support
- Project and Meeting Coordination
- Implementation and Onboarding of New Clients
Timeline
Director of Franchise Development / Executive Assistant
Strategic Franchise Development
01.2024 - Current
Manager of Franchise Development & Lead Qualifications
Strategic Franchise Development
01.2019 - 01.2024
Ozarks Technical Community College
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