Annette Wolf
Professor of Marketing
Camdenton
Summary
Dynamic B2B marketing professional with extensive experience as an Adjunct Marketing Professor at Park University and a District Sales Manager at Colonial Life. Proven expertise in digital marketing and data analytics, driving successful campaigns and fostering customer engagement. Adept at curriculum design and team building, consistently delivering impactful results in competitive environments.
Overview
27
27
years of professional experience
Work History
Adjunct Marketing Professor and Course Designer
Park University
Kansas City
01.2012 - Current
- Undergraduate marketing curriculum at the Parkville campus in Kansas City; Courses MK351 – Principles of Management; MK369 – E-Marketing: MK380 – Advertising: MK385 – Consumer Behavior; MK386 – Retailing Administration; MK389 – Professional Selling; MK453 – Marketing Research & Information Systems.
- MK453 – Marketing Research & Information Systems Course Designer
- Taught in all learning environments: online, hybrid, face-to-face, Zoom, and Teams
- Textbook reviewer
- Expert in Online Canvas Classroom Platform
District Sales Manager
Colonial Life
Farmington
01.2015 - 12.2018
- Created award-winning programs, strategies and sales tools from concept to completion, resulting in greater team efficiency and effectiveness.
- Analyzed data to identify key market trends and opportunities.
- Collaborated with business clients and management teams to form strategic relationships and resolve unique insurance problems.
- Directed sales and marketing activities of team of professionals covering territory.
- Met with the sales team to determine segmentation and create unique strategies to drive profitability and champion the Colonial Life brand.
B2B Digital Media Consultant
hibu, LLC
Cedar Rapids
01.2012 - 12.2014
- Monitored performance of campaigns across different channels using analytics tools such as Google Analytics.
- Developed email marketing campaigns that included segmentation targeting based on customer demographics and interests.
- Google Certified Sales Representative in SEO and SEM
CEO, Owner
Wolf Marketing Group
Park Hills
05.1998 - 12.2011
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
- Overseen the daily operations of the organization and ensured compliance with applicable laws and regulations.
- Publisher of an entertainment magazine.
- Digital product design and delivery
Education
Doctorate of Business Administration (DBA) - Marketing
Walden University
Minneapolis, MN07-2025
MBA - Marketing
University of Phoenix
Tempe, AZ05-2007
Bachelor of Arts - Philosophy
Loyola University of Chicago
Chicago, IL05-1988
Skills
- Digital marketing
- Market analysis
- Curriculum design
- Content and creative design
- Customer engagement
- Data analytics
- Sales strategies
- Marketing communication specialist
- Sales trainer and team builder
- Qualitative/Quantitative Researcher
References
References available upon request.
Timeline
District Sales Manager
Colonial Life
01.2015 - 12.2018
Adjunct Marketing Professor and Course Designer
Park University
01.2012 - Current
B2B Digital Media Consultant
hibu, LLC
01.2012 - 12.2014
CEO, Owner
Wolf Marketing Group
05.1998 - 12.2011
Doctorate of Business Administration (DBA) - Marketing
Walden University
MBA - Marketing
University of Phoenix
Bachelor of Arts - Philosophy
Loyola University of Chicago
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