Angela Powers Arends
Saint Louis,MO
Summary
Highly focused sales and marketing professional with solid background in driving revenue growth and implementing strategic marketing initiatives. Known for fostering collaborative team environments and consistently achieving target goals. Excels in adaptive planning and leveraging market insights to maximize impact.
Overview
18
18
years of professional experience
Work History
Director of Sales & Marketing
Crescent Hotels & Resorts
06.2022 - Current
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion
- Oversaw business development initiatives, including lead generation, client acquisition, and account management
- Consistently recognized as a top performer within Crescent Hotels & Resorts
- Mentored team of seven on best practices for successful sales techniques, resulting in higher conversion rates
- Spearheaded trade show participation and client entertainment, generating valuable leads and networking opportunities
- Prepared and delivered insightful reports and presentations to ownership on KPIs, market trends, and financial performance
- Managed and optimized sales and marketing budget, including forecasting, revenue projections and expense control
- Conducted comprehensive market research to identify trends, opportunities for growth, and potential risks to inform business strategy
Senior Sales Manager
Hotel Saint Louis Marriott Autograph Collection
01.2020 - 06.2022
- Drove significant revenue growth by strategically prospecting, qualifying, and negotiating business with key decision-makers, consistently exceeding annual sales targets
- Cultivated and managed a robust portfolio of local negotiated and global accounts, ensuring client satisfaction and fostering long-term, profitable relationships
- Served as the primary point of contact for all proposals and contractual agreements, ensuring accuracy, clarity, and timely execution, resulting in higher conversion rates
- Mentored and coached junior sales professionals in selling techniques, accelerating their career progression and contributing to increased in team productivity
- Handled customer relations issues, enabling quick resolution, and client satisfaction
- Attended industry events and networking opportunities to expand sales opportunities
Group Sales Manager
Magnolia Hotel Saint Louis Tribute Portfolio
10.2014 - 01.2020
- Nominated Sales Manager of the Year in 2018, recognizing consistently high performance and achievement of exceeding sales targets
- Demonstrated strong leadership and management capabilities by successfully leading the Sales team as Interim Director of Sales from October 2019 to January 2020, ensuring continued revenue generation
- Drove significant revenue growth within corporate group and catering segments by implementing targeted sales strategies and cultivating strong client relationships
- Enhanced sales acumen and industry knowledge through participation in the Master Connections Sales Training program in January 2018, resulting in improved sales techniques and increased client engagement
- Proactively identified and secured new business opportunities while nurturing and expanding relationships with existing clients, contributing to sustained revenue growth
- Increased market visibility and expanded industry network through active participation in industry events and trade-shows, resulting in valuable leads and strategic partnerships
Front Desk Supervisor
Westin St Louis & Sheraton City Center
10.2007 - 10.2014
- Organized staff schedules according to anticipated occupancy levels, minimizing overtime costs while maintaining adequate staffing levels at all times
- Collaborated with housekeeping and maintenance teams to ensure timely completion of tasks and room readiness
- Maintained a professional and presentable front desk area, ensuring guests were greeted with a clean and welcoming environment upon arrival
- Streamlined check-in and check-out processes for increased efficiency and guest satisfaction
- Handled escalated guest complaints professionally, working towards resolution while maintaining composure under pressure
- Developed strong relationships with repeat guests by anticipating their needs upon arrival and providing personalized service throughout their stay
Front Office Manager
Sheraton Clayton
10.2014 - 10.2014
- Enhanced operational efficiency and guest satisfaction through comprehensive management of the front desk, PBX, valet, shuttle drivers, and club lounge
- Established a proactive approach to handling guest feedback, resulting in improved online ratings on various travel websites
- Created weekly schedules for front office staff members to ensure appropriate coverage during peak hours or high demand periods
- Streamlined front office operations by implementing efficient processes and protocols
- Evaluated staff performance regularly, providing constructive feedback and developing action plans for continuous improvement
- Ensured seamless communication between departments for optimal guest experience and operational success
- Expanded industry knowledge and enhanced professional skills through participation in Starwood Rooms University
Education
Human Resource Management
Lindenwood University
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Belleville West High School
Skills
- Strategic business development
- Prospective customer outreach
- Data market analysis
- Proficient in CRM systems
- Client engagement strategies
- Revenue optimization strategies
- Client account management
- Sales process optimization
- Negotiation & closing
- Forecasting & pace
- Sales presentations
- Integrated sales and marketing planning
- Budget development
- Competitive analysis
- Recruitment and team development
- Goal setting and achievement
Timeline
Director of Sales & Marketing
Crescent Hotels & Resorts
06.2022 - Current
Senior Sales Manager
Hotel Saint Louis Marriott Autograph Collection
01.2020 - 06.2022
Front Office Manager
Sheraton Clayton
10.2014 - 10.2014
Group Sales Manager
Magnolia Hotel Saint Louis Tribute Portfolio
10.2014 - 01.2020
Front Desk Supervisor
Westin St Louis & Sheraton City Center
10.2007 - 10.2014
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Belleville West High School
Human Resource Management
Lindenwood University
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