Summary
Overview
Work History
Education
Skills
Timeline
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AMY SACCARO

Kansas City

Summary

Marketing professional with over 15 years of experience in all marketing functions. Collaborative manager with expert team leadership, planning and organizational skills built during career, dedicated to partnering with coworkers to promote engaged, successful work culture. Digital marketer with results-driven approach and strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.

Overview

12
12
years of professional experience

Work History

Marketing Program Manager

Storable
09.2019 - Current
  • Direct report to Chief Marketing Officer, as part of Marketing Leadership Team, and Chief of Staff
  • Manage all aspects of marketing program including teams, priorities, projects, and process workflows
  • Development of new demand generation funnels in all standard digital channels, including owned and earned tactics
  • Cross-channel campaign management and analysis, including new product GTM, cross-sell, brand awareness
  • Budget oversight and reconciliation
  • Identify needs for agency and freelance partners and manage all relationship aspects
  • Internal liaison for all marketing related requests and reporting/analysis
  • Event and trade show management
  • Thought leadership initiatives including webinars and newsletters
  • Content strategy and execution, including work for association partners

Digital Marketing Manager

Lee Jeans
09.2016 - 04.2019
  • Managed digital marketing channels including email, SEM, SEO and social
  • Led the development of web, social content, and email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization
  • Drove cross-team processes for effective, on-time delivery of content, promotions, and marketing plans Development of retention and acquisition programs for Lee.com
  • Managed online, marketing and content calendar: write project briefs, manage design/production of the campaign tools, and coordinate the final implementation of programs
  • Responsible for traffic driving campaigns and programs
  • Developed audience segmentation and testing strategies

Manager, Online Marketing

Helzberg Diamonds
10.2013 - 09.2016
  • Management of digital marketing initiatives including online search and display, promotional and transactional email deployment, site creative, affiliate program, partnership programs with David’s Bridal and The Knot
  • Responsible for strategic planning and implementation of online marketing calendar including creative concepts, final design and deployment
  • Serve as Project Manager for internal creative process working with marketing, ecommerce, merchandising and creative teams
  • Managed all digital marketing vendors including CRM, paid, SEO, organic and paid social, affiliate and promotional email
  • Prepared reporting and analysis on a continual basis for all online marketing tactics

Client Coordinator ECRM/Digital Direct

DEG
10.2011 - 10.2013
  • Served as client coordinator and project manager for Microsoft, Nebraska Furniture Mart and Helzberg Diamonds accounts
  • Prepared daily and weekly status updates for internal and external teams
  • Scoped projects and assigned work assignments
  • Coded HTML files and prepared testing files
  • Performed quality control tests on various platforms
  • Awarded Associate of the Month December 2012

Education

Bachelor of Arts - Journalism, Strategic Communications

University of Kansas
William Allen White School Of Journalism

Skills

  • Team Management
  • Workflow Process Development
  • Budget Management
  • Business Prioritization
  • Digital Strategy & Planning
  • Content Strategy
  • Event Management
  • Online Marketing Analytics
  • Email Marketing
  • SEM & SEO
  • Social Media Marketing
  • Affiliate Marketing

Timeline

Marketing Program Manager

Storable
09.2019 - Current

Digital Marketing Manager

Lee Jeans
09.2016 - 04.2019

Manager, Online Marketing

Helzberg Diamonds
10.2013 - 09.2016

Client Coordinator ECRM/Digital Direct

DEG
10.2011 - 10.2013

Bachelor of Arts - Journalism, Strategic Communications

University of Kansas

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