Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Alexis Aipperspach

Kansas City

Summary

Innovative marketing leader with over 20 years of experience in developing and executing marketing strategies, managing budgets and forecasts, and leveraging market research to identify customer needs. Proven ability to increase brand visibility and market share, with strong communication and customer service skills.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Director of Demand Generation

PointClickCare
06.2022 - Current


  • Transformed the marketing team into strategic thinkers and established them as trusted thought partners to Product, Sales, and Customer Success—driving alignment, elevating audience expertise, and enabling high-impact go-to-market initiatives.
  • Developed hospital and payer marketing plans, exceeding pipeline by 20% and reduced DQ rate from 15% to 2%
  • Accountable for budgeting, forecasting, and reporting on key performance indicators to senior leadership; optimized lead processes and campaign effectiveness through cross-functional collaboration and data-driven analysis.
  • Fostered innovation by integrating AI agents for market research and leveraging Copilot for content creation and campaign planning, enabling the team to stay ahead of trends and continuously improve marketing effectiveness.
  • Earned the Weisinger Award, PointClickCare’s highest honor, for embodying company mission and values with exponential team and organizational impact out of 2,300 employees.


Senior Manager, Segment Marketing

PointClickCare
08.2017 - 06.2022
  • Lead a team of high performing Industry Marketing Managers supporting over $100M in revenue
  • Define marketing campaigns to drive demand generation across digital, events, outbound and thought leadership channels
  • Manage cross-functional campaign teams, collaborating closely with Product Marketing and Marketing Communications to develop compelling assets for new customer requisition campaigns such as: Industry Studies, Videos, Case Studies, whitepapers, etc.
  • Grow and maintain a deep understanding of acute and post-acute personas and their buying centers to understand their buying process
  • Monitored and managed KPI reports for digital marketing and overall campaign performance.

Associate Product Manager

SigmaCare
01.2015 - 06.2017
  • Execute market research to identify key business trends, competitive landscape, and customer utilization of future product development
  • Developed launch plans to introduce products to the healthcare segment, communicating differentiated value propositions per sub-segment as appropriate
  • Managed customer advisory councils and beta programs for early-stage product enhancements leading to successful adoption
  • Worked with cross-functional teams to examine market insights, conduct research, develop concepts and strategies, and determine product forecasts


Solution Consultant

SigmaCare
01.2014 - 01.2015
  • Executed engagement plans that maintain 95% active participation from assigned accounts
  • Created and implemented strategic programs to improve customer adoption, use and satisfaction with all our products
  • Performed on-site analysis to uncover organizations goals, workflows, and customer responsibilities to determine best implementation strategy
  • Led implementation from initial contact, configuration, and training.
  • Remote Employee

Marketing Manager

Integrity Home Care
11.2010 - 01.2014
  • Managed 9 Home Care Consultants in 5 cities throughout Missouri
  • Develop statewide sales strategies resulting in 1.2 million in growth
  • Created a 6-week training program that was leveraged across the company
  • Designed marketing programs and content, for physicians, hospitals, and community partners

Home Care Consultant

Integrity Home Care
08.2008 - 11.2010
  • Managed a 7-county territory with over 300 accounts
  • Research and developed sales strategies for competitive conversion programs leading to the saturation of the orthopedic demographic
  • Identify peak referral periods and analyze success metrics to reach top census
  • Key Stakeholder in the purchase and implementation of the CRM software resulting in 98% adoption across the team

Education

Bachelor of Science - Communication, Marketing

Missouri State University
Springfield, Mo

Skills

  • Customer segmentation
  • Sales enablement
  • Data-driven decision making
  • Advertising campaigns
  • Key decision making
  • Market analysis
  • Strategic planning

Certification

  • SCRUM Alliance
  • Certified SCRUM Product Owner

Timeline

Director of Demand Generation

PointClickCare
06.2022 - Current

Senior Manager, Segment Marketing

PointClickCare
08.2017 - 06.2022

Associate Product Manager

SigmaCare
01.2015 - 06.2017

Solution Consultant

SigmaCare
01.2014 - 01.2015

Marketing Manager

Integrity Home Care
11.2010 - 01.2014

Home Care Consultant

Integrity Home Care
08.2008 - 11.2010

Bachelor of Science - Communication, Marketing

Missouri State University

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Alexis Aipperspach