AJ Weichman

• Support M&A transactions and capital raises within the software sector, collaborating with senior bankers and clients (participated in five M&A transactions and one capital raise)
• Assist in preparing marketing materials, financial models, client presentations, and data rooms to drive deal execution
• Handle ad-hoc requests, including investor communications and client due diligence, ensuring smooth coordination across transaction processes

• Lead internal marketing initiatives, including client pipeline database management, quarterly marketing outreach processes, and marketing key performance indicators

• Drive FP&A initiatives in capital depreciation for foundry manufacturing equipment
• Develop quarterly, annual, and long-term forecasts for capital equipment depreciation with precision and strategic insight
• Conduct variance analysis to reconcile forecasted vs. actual depreciation figures

• Achieved ~$48M in annual budget savings improving accuracy of team's financial model

• Conduct market analysis to identify key customer segments for cloud & enterprise market share expansion
• Develop and present strategic recommendations to optimize product positioning and drive business growth

• Analyze high-spending keywords, ad groups, and campaigns on Google Ads to optimize advertising performance
• Execute daily campaign optimizations for Info.com’s Australia-targeted advertising initiatives on Google Ads
• Manage buy-side purchasing decisions, driving account growth within Info.com’s Australia-targeted campaigns
• Conduct search trend analysis, identifying profitable opportunities for law-related searches in the Netherlands