Aimee Dougherty

Duties include:

• Defining vision and strategy for employee events (virtual and in person) that keep all Yelpers connected, engaged, and inspired
• Leading and managing a team executing buzzworthy, memorable employee events with exacting precision
• Simultaneously managing multiple company-wide projects that knit together Culture initiatives across functions and levels
• Building and maintaining strong relationships with important partners and team leaders across the company, helping them to determine what they need to communicate to their teams, giving them advice, and supporting their efforts to champion Culture initiatives
• Acting as a trusted advisor and culture leader across the organization; someone who tirelessly promotes a culture of respect, inclusivity, and belonging

Duties included:

• Leading 20+ Community Managers across North America, as well as 3 Associate Regional Managers
• Continuing to grow the Yelp brand and the Yelp Elite Squad with creative Community Engagement programs, keeping diversity and inclusion top of mind
• Developing vision and strategy for Yelp Events that keep our Yelp users engaged and excited about our platform
• Planning and executing large-scale marketing programs across North America, as well as department-wide initiatives such as Women's History Month and Pride Month
• Building and executing training programs to onboard new Community Managers, and overseeing the professional development of our current CMs
• Cultivating a culture of open communication, collaboration, and shared accountability for business success

Duties included:

• Cultivating and building a community of passionate users of the Yelp brand
• Developing new and creative ways to drive new user acquisition to help grow the Yelp Elite Squad
• Creating partnerships with local organizations and securing 50+ media hits
• Curating the weekly Local Yelp email blast
• Creating social media content calendar and managing all social platforms for @YelpStLouis
• Was solely responsible for all aspects of extensive planning and executing buzz-worthy monthly events for as many as 500 people
• Planning and launching numerous large-scale marketing projects to drive community engagement

Duties included:

• Creating and executing a media relations program with the goals of increasing local awareness and gaining national press coverage
• Establishing and maintaining cooperative relationships with key media members in the St. Louis community and forming partnerships in order to involve media in several events throughout the year
• Identifying emerging trends in the national and international art world in order to keep the Contemporary in the position of a thought leader
• Acting as the voice of the Contemporary through social platforms

Duties included:

• Writing pitches for top-tier media outlets including The New York Times, Forbes, Wall Street Journal & USA Today
• Planning thought leadership and executive visibility programs for clients
• Monitoring and analyzing media trends to ensure clients are ahead of competitors
• Developing interactive social media programs to increase awareness for clients
• Earned over 100 media placements for clients
• Clients included Medela, Cricket Communications, Quintiles Transnational, CDW, CashNetUSA, and Cardinal Health