Joseph Chirco
Lake St. Louis,MO
Summary
A collaborative and results-oriented leader with a proven track record of exceeding targets for business partners through space planning initiatives. Experienced in training and developing large space planning teams, utilizing internal space tools to enhance productivity and efficiency for over 40+ Retailers annually. Optimistic for the opportunity to leverage my extensive background in category space management to drive meaningful change and drive business growth.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Sr. Manager – Shelf Excellence Center
Anheuser-Busch, InBev
03.2019 - Current
- Lead a team of 20 full-time employees alongside 50+ additional seasonal employees, overseeing 87+ projects annually and achieving an NPS Score of 9.9/10
- Spearhead the annual onboarding and training of 50+ seasonal employees, contributing to a 40% internal promotion rate company wide
- Established the framework of our comprehensive Merchandising and Partnership Playbook, offering clear guidance on leveraging tools and processes for effective collaboration with our category business partners to achieve retailer goals
- Collaborated with category business partners to ensure the timely delivery of over 60k planograms annually, maintaining 100% adherence to retailer-defined timelines
- Designed a Power BI dashboard to monitor real-time quality metrics, improving the ability to identify potential production gaps in accordance with daily forecasts
- Sustained a perfect 100% KPI target achievement over four consecutive years, with an average Manager Effectiveness Rating of 97% during that period
- Facilitated the transition of vendor contractors to internal temporary staff, resulting in an annual cost savings of approximately $180k
- Since joining in 2019, I've played a key role in expanding our team, increasing our full-time personnel by 26% and our seasonal team by 60%, while also boosting account-level support by 127% and project-level support by 82%
Category Space Manager (East Region)
Anheuser-Busch, InBev
04.2016 - 03.2019
- Established strong partnerships with retail partners, earning the designation of category captain for 3 small format chains across the eastern US
- Oversaw the beer reset process for 60+ wholesaler partners, spanning over 1,000 stores, achieving consistent growth in AB cubic share over three consecutive years
- Improved reporting tools to facilitate the identification of various store-level metrics, such as monitoring out-of-stocks, rationalizing SKUs for items not stocked, and identifying unauthorized products
- Developed comprehensive training materials for software usage, enabling seamless knowledge transfer to new team members for effective analysis and cleansing of sales and assortment data at both store and market levels
- Presented Top 2 Top meetings with Sr. Leadership, analyzing the impact of chain resets by tracking and measuring sales and distribution outcomes
Team Lead, Merchandising
Anheuser-Busch, InBev
10.2015 - 04.2016
- Promoted to Team Lead in a newly established role pivotal for supporting our category field teams through project coordination and merchandising efforts, particularly in leading a sizable team of merchandising specialists tasked with creating beer schematics for major retailers nationwide
- Managed project tracking for our category partners, ensuring internal quality and production standards were met, and retailer guidelines adhered to within defined timelines
- Acted as a mentor and training liaison for our merchandising team, facilitating the development of technical skills essential for achieving high performance standards
- Created and presented project recaps to internal Sr. Leadership, emphasizing space-to-sales results and evaluating achievements and areas for improvement in future reset initiatives
- Assisted in designing tools for enhanced merchandising efficiency, in addition to providing support in data cleansing and planogram preparation for effective planogram merchandising
Merchandising Specialist
Anheuser-Busch, InBev
10.2013 - 10.2015
- Support the category leadership department in executing store level merchandising by utilizing JDA Space Planning Plus software
- Analyze store specific and market level sales data to ensure optimal assortment is being implemented to drive overall category growth.
Event Sales and Marketing
Lohr Distributing (Anheuser-Busch Wholesaler)
05.2012 - 10.2013
- Collaborate with Anheuser-Busch Sales and Marketing teams to execute special events for brand specific strategies
- Partner with vendors and venues to align on budget and on-site execution
- Manage promotional activities and product sampling to drive consumer engagement
Special Events Team – Trade Marketing
Anheuser-Busch, InBev
05.2011 - 05.2012
- Provide support to Anheuser-Busch wholesalers nationwide with planning and marketing strategies for major events in their markets
- Generate brand impressions through tactical and innovative merchandising opportunities along with product sampling during promotional activities
- Supported major events including: Super Bowl 2012, MLB All Star Game 2011, LA Food & Wine Festival 2011, Daytona 500 2011, among others
Education
Bachelor of Arts and Science (Emphasis in Communications) -
University of Missouri-Kansas City
Kansas City12.2007
Skills
- Strategic Planning
- Cross-Functional Collaboration
- Data-driven decision-making
- Talent Development
- Project Planning
- Budget Management
Certification
- Professional JDA Space Planner | Blue Yonder
- Professional Category Analyst | Category Management Association
- Professional Category Manager | Category Management Association
- White Belt | Lean Six Sigma (05/2016)
- Green Belt | Lean Six Sigma (12/2021)
Timeline
Sr. Manager – Shelf Excellence Center
Anheuser-Busch, InBev
03.2019 - Current
Category Space Manager (East Region)
Anheuser-Busch, InBev
04.2016 - 03.2019
Team Lead, Merchandising
Anheuser-Busch, InBev
10.2015 - 04.2016
Merchandising Specialist
Anheuser-Busch, InBev
10.2013 - 10.2015
Event Sales and Marketing
Lohr Distributing (Anheuser-Busch Wholesaler)
05.2012 - 10.2013
Special Events Team – Trade Marketing
Anheuser-Busch, InBev
05.2011 - 05.2012
Bachelor of Arts and Science (Emphasis in Communications) -
University of Missouri-Kansas City
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